Tulum has long been the poster child of Mexico’s boho-luxe beach scene—but a new destination is quickly rising in popularity: Puerto Escondido.
Once a quiet surf town on the Oaxacan coast, Puerto Escondido is transforming into one of the country’s hottest property markets. So why are investors, digital nomads, and lifestyle buyers calling it “the next Tulum”?
Here’s why Puerto Escondido is gaining ground—and why now is the time to get in.
1. More Authentic, Less Commercial
Unlike Tulum, which has become highly commercialized, Puerto Escondido retains its authentic, laid-back charm. You’ll find family-owned restaurants, untouched beaches, and a community that values slow living.
This authenticity appeals to modern buyers who crave connection, culture, and sustainability—not just curated Instagram moments.
2. Strong Real Estate Growth (With Room to Run)
Property prices in Puerto Escondido are rising but still significantly lower than in Tulum or Playa del Carmen. This makes it an ideal opportunity for investors looking to enter early and benefit from long-term appreciation.
In areas like La Punta and Brisas de Zicatela, lot prices have doubled in the last few years, and short-term rentals see high occupancy rates year-round.
3. A Magnet for Digital Nomads and Creatives
Remote workers and creative professionals are choosing Puerto Escondido over Tulum for its lower costs, stronger sense of community, and fast-growing coworking scene. With fiber-optic internet in key areas and a growing international presence, it’s an ideal base for location-independent living.
4. Less Saturated, More Sustainable
Tulum’s rapid development has led to infrastructure strain, over-tourism, and environmental challenges. Puerto Escondido is growing more slowly, with stronger community involvement and a more sustainable approach to development.
This makes it more appealing to environmentally conscious investors and buyers.
5. Lifestyle Without the Hype
While Tulum caters to the wellness-meets-party crowd, Puerto Escondido offers a different kind of luxury—oceanfront sunrises, world-class surfing, hidden coves, and a culture rooted in Oaxacan traditions.
It’s the lifestyle people imagined when Tulum first hit the map.
Final Thoughts
Puerto Escondido is not a copy of Tulum—it’s its own destination, and that’s exactly the point. With authentic charm, strong investment potential, and a growing global audience, it’s clear why Puerto is on track to become Mexico’s next big real estate hotspot.
Want to explore opportunities before prices catch up to the hype? Contact our team for early-access listings and local guidance.
